Fresh Collection

Welcome Summer and our new Fresh Collection

Who doesn’t love the summer? Vibrant flowers, lighter evenings and the best part, warmer days and sunshine. So let’s keep our fingers crossed and delve into the brand new Fresh Collection. It’s bursting with impressive fabrics, gorgeous prints and cool innovations that our team launched this year. Here’s what to wear to keep cool and fresh this summer.

The Fresh Collection

We’re really excited about a special range to help you keep cool when the temperatures rise. Our Feel Fresh Collection is made from a truly innovative fabric. Designed to keep you feeling confident all day, it has amazing odour-controlling technology built into every fibre. To keep you comfortable, the soft-touch fabric, designed to enhance your wellbeing, feels wonderfully fresh on the skin. The cut of each garment is also tailored to offer natural ventilation, adding comfort to each piece. Easy to wash and so lightweight, the fabric dries super quick too. We’re delighted to say, the Fresh Collection is quite a step up in fabric development and garment design.

Fresh Collection
Keep cool with the Feel Fresh Vest

The first in our Fresh Collection is the flattering fit Feel Fresh Vest. In a stunning ice green shade, it has lots of secret benefits besides looking good. Its smart odour control makes sure you stay confident all day long. Plus, its easy care style means it stays looking fab wash after wash. With a side-split detail, our Feel Fresh Vest is great to wear tucked into shorts or relaxed and loose, layered over skirts and trousers.

Feel Fresh vest
Go glam with Feel Fresh Shorts

These bold print shorts are a perfect choice when the sun shines. They’re also crafted in the innovative Feel Fresh fabric, and cleverly cut to make the most of natural ventilation. That means staying cool and refreshed all day long. Little design touches like the easy-fitting stretch waist simply add to the comfort. Teamed with our Feel Fresh ice green vest, you can take casual to another level – you’ll look and feel amazing.

Dazzle in our Feel Fresh Blouse

Loose-fitting blouses are a brilliant way to be stylish and cool in the summer months. So versatile, you can dress our classic-cut Feel Fresh Blouse up or down depending on your plans for the day. Don’t be afraid to double up on bold prints. The effect can be stunning and feels relaxed, yet totally thought about and well put together. Even better, it lets your skin breathe and keeps you as fresh as a daisy from morning until night. What could be better?

Fell Fresh blouse and skirt
Fantastic Tees

The thing we love about the Fresh Collection is that all the pieces go together beautifully, giving you a capsule wardrobe of amazing, easy-care summer outfits. All boast the superb, Fresh technology and all are in gorgeous, flattering cuts. Choose our bold print skirt, wide legged trousers and even our subtle print Feel Fresh T-shirt to finish off the look. It’s a great fit and has just enough detail to catch your eye, with lovely classic cut sleeves. We like this comfy, easy-going option that ticks all the boxes.

Feel Fresh t-shirt

Our Fresh Collection offers plenty of choice and is so versatile it can be worn for smart days or lounging afternoons. For more inspiring styles to team with this collection, head to our website for a full range of Damart style, or watch the video here.

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