The style rules every woman over 50 should know

You can’t put an age on style and many of the most admired and beautifully dressed women in the world are over 50! But it’s fair to say that a different approach must be taken when choosing outfits in our 50s and beyond. There are no hard and fast rules – it’s just time to take ownership of your wardrobe, experiment and really figure out what works for you and the life you lead. Here are our top fashion tips for over 50s to help you look fabulous not frumpy.

Love COLOUR

The feeling of joy that a massive whoop of colour can bring into our lives has never been more important. After months of being cooped up indoors the desire to celebrate life and feel joyous is overwhelming. Bright colours never fail to make any woman (especially one over 50 ) look amazing. The reasons are obvious… skin that has lost its bloom and hair that has faded in colour can look draining so a wardrobe of grey, beige and black will leave you looking less than spectacular. Do not be afraid of colour. Add it to your wardrobe in massive dollops. Be brave and team a mustard sweater with a dizzy pair of printed trousers. Or add cobalt blue earrings and sliders and see how you can shine.

Love FASHION

You know how sometimes you spot a trend but you’re not quite ready to take it on yet? That’s what looking stylish is all about. It’s thinking not once not twice but three times before you dive in. One summer trend that looks good on everyone is the full circle skirt. Not only does it give you a waist but it hides big hips and bottoms and crucially it keeps you cool. Remember to keep your top half neat so a simple tee or a silky blouse will look great tucked in! Play with fashion and be unexpected. The coolest women on this planet do not slavishly follow trends. They just nod to them that’s all.

Love FIT

As we get older our figures change. Fact. Where once we had a flat (ish) tummy there’s now a belly that no amount of exercise or diet will shift. Arms develop a whole new wobbly life of their own and our once pert bottoms seem to melt away. So as the weather gets warmer showing off acres of skin is no longer an option but creating illusions is. Hide upper arms with a long “short sleeve”. Flatter a fuller bust with a drape neckline (no cleavage please !) Give your body its waist back with a gentle drawstring. Choose a bold all over print, great at disguising lumps and bumps and lower your hem by an inch or two if your legs have lost their lustre. And remember a healthy tan is nature’s number one way of making you feel great and look even better!

Love FABRIC

It’s about spending a little more and buying less. Thin cheap fabrics are for the fast fashion crew not for women who should know better. Cheaper fabrics are usually man-made meaning they don’t let your skin breathe like organic cotton and natural fabrics do. One of the most important items of clothing to get right are jeans. We all have many pairs- some work some don’t. But your favourites will all have something in common- they look good all day long and that’s because a quality denim holds you in and holds its shape. I love the new wide leg cropped jean because it shows off a tanned ankle or a great sock and a cool shoe which is a crucial way to tell everyone you are not frumpy. Style with a pretty cardigan buttoned up and half tucked in or a flowy blouse. Invest in quality. Spend a little more.

Love COMFORT

It’s all about movement, for you and your clothes. The only time you should think about your clothes is as you get dressed in the morning. If you are spending your days adjusting and worrying about your outfit then something is wrong. Stretch waistbands, fluid fabrics, looser fits…. just think the total opposite of tight. If you prioritise comfort along with colour, fit, quality and fashion you’ll be doing okay. These cobalt stretch trousers with contrasting elastic waistband are just the ticket. They look as good with a simple stripey tee and white pumps as they do with this pretty opal sweater.

Shop all these styles and more at damart.co.uk today