We’re so excited to tell you about our brand new TV ad. It launches on Monday October 7th. But if you can’t wait that long (like us), here’s a sneak peek at what’s in store.
We’ve got all the autumn looks you’ll love, from Skin Soft knits and Toasty Thermals to Secret Stretch trousers. We’ve focused on all the surprising details, so you can shine and enjoy being you without worrying about your look.
As the ad says, ‘We do the details. You do you’.
So let’s take a look.
The Toasty Thermal Look
Here’s one of our favourite autumn looks from the TV ad. Our Toasty Thermal Jacket is made from wool rich quality fabric, with a warming faux fur collar. It’s fully lined for a lovely look and a touch of extra warmth. The length is great for popping to the shops in the car and meeting the girls for a catch up.
You can never have too many thermals. This Long Sleeve Lace Trim T-shirt is perfect for cooler days. Pop it under a cardi, under a jumper or wear it on its own. It’s certainly warm and pretty enough. Team it with denim for a casual take.
Shhhh! Our Secret Stretch Jeans are our biggest secret. A great shout for any season, these Secret Stretch Denim Relaxed Fit jeans bring you a super modern look in a laid-back style. What makes them even better is that are Secret Stretch for comfort. Giving you a great shape that boosts confidence and ramps up that feel good edge. But what to wear on your feet in autumn?
When it’s not quite boot weather and trainers feel a tad too summery these Amortyl Moccasins are spot on. With a name for heavenly comfort and sock absorbing soles, your feet will be happy. Chunky soles add to the on-trend look while leather is perfect in unpredictable weather.
When the frosty mornings cut in, you’ll be glad of these cosy, Quilted Gloves. Wool rich knitted cuffs keep the wind out and toastiness in. While the leather is durable and warm. Perfect to have in your pocket!
Peek behind the scenes
Even our models were excited about the new TV. Take a look at some sneaky shots behind the scenes! From make-up and wardrobe to entering the set. It was such a great day.
The Outsmart the Weather Look
Autumn is a fabulous time of year. So when you head out, you want a sure fire way to stay warm and dry. This Rain Bouncer Padded Parka is a great place to start. We show it in teal in the TV ad, but there are more colours to choose from. It’s a good length, has a draw cord waist for a flattering look and a removeable hood. Of course, it’s water repellent, hence the name, Rain Bouncer. What’s not to love?
Fancy a snuggle? Under that coat why not go for one of our cosy jumpers? This Skin Soft Stitch Detail Jumper has plenty to catch your eye. In a lovely choice of colours it’s oh-so soft, warm and has a subtle pointelle pattern around the neck. For easy going style that looks really thought about this is the one.
Our cream jumper is perfect teamed with these Secret Stretch Wide-leg Tummy Slimmer Trousers. A delightful shape, their hidden tummy panel creates a great silhouette thanks to our Secret Stretch detail. Choose from four lengths and five colours. Yes, please!
Finish the look with a huge dose of comfort. Our leather Amortyl Zip Fasten Trainers are the bees knees when it comes to reliable, shock absorbing bounce. They ease your joints and look good too, with a handy zip to make popping them on and off a doddle.
Why not accessorise it all with a beautiful Angora Blend Hat? In a really versatile colour to go with a range of coats and jackets it’s perfect to give any look a stylish flare.
What the models really think!
Here’s a little ad hoc interview with our lovely models. We wanted to get the lowdown on our Skin Soft knits they were wearing. And here’s exactly what they had to say! Ready?
The Skin Soft Knit Look
Our final look is just as cosy as the rest and just as inviting on cool autumn days. Jump into a Skin Soft Jumper and relish the warmth of thermal toastiness. Just another detail from us here at Damart. A lovely pattern and cute buttons add to the charm.
The wide-leg look is big this season and we’re sharing one of our faves. An ideal piece to pair with the super warm jumper is our lovely, dark blue Secret Stretch Wide-leg Jeans. Comfy all day long and the elastic waist is sure fire bonus.
Heading out? Pile on the warmest layer. Our Toasty Thermal Recycled Parka. You even feel warm just by looking at it! With a faux fur lined hood and recycled thermal fabric the details are right on the money.
Add Amortyl Trainers for even more easy going style. Bursting with great detail for a fab day from cushion inner soles, and leather design for great weather proofing to an easy zip fastening.
Splash the colour with a caramel and pink Checked Scarf for a finishing flourish. In super soft fabric it traps the heat in so you can snuggle down wherever you’re having fun.
We hope you love the ad as much as we do. If you love these looks, here’s where to Shop the Ad. It’s loaded with Secret Stretch pieces, Skin Soft Knits and Toasty Thermal coats. And if there’s something you need but didn’t see here, don’t forget to pop to our web pages and take a look.
Remember. We do the details. You do you!