confidence in bras

Comfort, support and a great shape is everything a bra should be

All-day comfort from a super-stylish bra is worth its weight in gold. We all love the great shape a really well-fitting bra can give. It makes clothes look fabulous and helps you feel incredibly confident whatever you’ve got planned for the day. We’re going to look at some of our customers’ favourite bras, and how to find the right size for you in our stylist’s video. We’ll also explore what types of bra to consider, from underwired to front- fastening bras and more, all in great colours.

A perfect fitting bra

When it comes to comfort, finding the perfect fit is really important. In fact, did you know 80% of women are wearing the wrong bra? It’s pretty hard to believe, but most are walking around in lingerie that’s too small. To help you out, Julie, our stylist, has created a brilliant step-by-step bra fitting guide for you to watch in the comfort of your home. She shows you how to measure your back size, cup size and tells you what to do if you’re in between sizes. Once you know your true size you can start to browse our gorgeous bra collection. Let’s get started.

No wires, no padding, just super-soft heavenly comfort
support bra

Designed for real women, with a real shape, this support bra is inspired by the world’s best selling bra, the Doreen bra. The secret to its success is that it’s non-wired, non-padded and has a full cup for a great shape. Each cup is designed in a classic 3-section style for a traditional uplifting and enhancing shape. Available in two colours and up to size DD PLUS, it offers superb support all day long. With sturdy adjustable shoulder straps and superior elastic fabric it’s no wonder this style is a sure-fire winner. Offering a lovely silhouette in a range of tops, blouses and close-fitting knitwear, it’s a soft, flattering choice our customers have loved for years.

Non-wired comfort brought right up to date
non wired bra

If you always choose non-wired bras for shape or style, why not consider one of our new support bras? The team has brought this classic style right up to date for this season, with sumptuous lace and contoured flat seams to sit well under clothes. Crafted for sheer comfort and its beautiful look, this fabulously supportive bra tips the charts. The classic crossover design offers secret reinforcements for support, with ample stretch for comfort. Wide padded straps also spread the weight around your shoulders, while its non-wired style makes it easy to wash and look after. Available in a B to a DD cup, there’s plenty of choice for all shapes and sizes.

Make life easy with a gorgeous front-fastening bra
front fastening bra

Well we’re all for making life easy and what could be less hassle than a front-fastening bra that looks fantastic too? This is one of our favourites. Pretty, glamorous and perfect for the job, this bra has comfort built in thanks to lovely wide straps that spread the weight evenly. It also sports a classic crossover design for a brilliant shape and superior back support. This gorgeous fully lined, non-wired bra is pure comfort itself and doesn’t compromise on support, delivering it right where you need it. Available in ink blue or crisp white and up to a G cup, it’s a great addition to your lingerie drawer. Whether you’re heading out in T-shirts, vest tops or summer dresses you can rely on this for everyday style and comfort.

Keeping those favourite bras in tip-top condition

When you find a bra you love, you want to keep it looking as good as new for as long as you can. We have some handy bra care tips to help you get more life out of your favourite bras. Start by hand washing them. We know it’s a bind and not everyone has the time, but a bit of TLC goes a long way in keeping your bras looking their best. Air dry them, avoid the radiator and the dryer to keep the elastic and the shape just right. Use mild soap and don’t wash them too often. In cooler months you can probably go a little longer between giving them a dip. Store them carefully in draws with cups fitting into each other and you’ll easily prolong the life of your favourite lingerie.

Browse our full lingerie collection

Remember, a bra fitting once a year is recommended as your body shape changes whatever your age. For even more inspiration on a full range of lingerie, from Invisible bras to smooth T-shirt bras, sports bras and matching underwear in jade, gold and nude shades, browse our full collection here.

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